MMI Silver Jubilee’s Specials: “My First, My MMI” Marketing Campaign wooed MRT Commuters in 2012

[26 June 2015]  From Sep 2012 to March 2013, MRT commuters on the north-east line experienced the “MMI’s Train” with beautifully designed MMI posters wrapped around the whole train. The campaigned was titled “My First, My MMI” that intended to capture the beautiful moments when a child is having his/her first life experience in MMI. The unforgettable moments of having one’s first teacher, first classmate, first classroom lesson, first field trip, first book, first concert performance, first graduation were vividly captured on the posters.

The campaign was a tremendous success and it became “talk-of-the-town” for a while. We received feedback from many past students that they hold fond memories of their time in MMI.

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